About us

MERCATA is the leading distributor of consumer goods in the territory of Serbia.

Since the establishment in 1991, we are dedicated to distribution and play an important role in the development of trade in the domestic market. A large number of prestigious global, regional and local brands from our offer which is our strength, from cigarettes, as the leading category, through food products, coffee, drinks, to non-food products.

Our business operates in accordance with the best known quality standard – ISO 9001, which represents an international standard for the quality management system in a business organization.

Our customers are all retailers, ranging from large retail chains to small independent stores. Through long-term cooperation and focus on the result with them, we have built good relationships of trust and partnership, which apart from the success of mutual business, significantly contribute to the direction of our further development.

We supply a network of 18,000 facilities, which makes us the distributor with the highest numerical coverage on the Serbian market.

What is Mercata’s advantage is the exceptional flexibility, understanding and sensitivity to the needs of our clients and that our team is made of capable, experienced and dedicated experts, absolutely focused on finding a solution for every challenge that is ahead. For us, each partner is significant enough and we are always looking for a win-win relationship.

We follow global standards in the structure and organization of the distribution network, as well as in terms of technology advancement. We are aware that we are living in a time of rapid change in an environment that requires top quality, so that our business is adapted to it.

In order to improve sales processes, we implemented the new Samsung Galaxy Tab Active, as well as the ESTEH software application, which have made significant improvements in the performance of our sales force and performance tracking of the results of the brands themselves.



Milan Šarčević

Commercial Director

Milan Šarčević has a great experience in the FMCG industry in all aspects of the commercial strategy. During career, he was responsible for establishing Sales processes, both in Serbia and in the region, gained experience in Risk management as well as in Change Management. Milan’s experience in sales relies on development through various positions during […]

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Petar Radovanović

Director of supply chain

His professional career so far consists of 17 years of work in the FMCG industry at positions and responsibilities in the logistics and supply chain. He joins Mercata team on June 1, 2017, as the director of the supply chain. From 2005-2017. He worked with Marbo Product / PepsiCo West Balkans, in positions of logistics […]

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Branko Bradić

Portfolio manager of the cigarette division

Branko Bradic is part of the Mercata team since its inception in 2001. Thanks to the impressive results achieved only three months after the company was founded, when 15 distribution centers were opened across Serbia, from Leskovac to Subotica, he came to the position of sales director. He actively participated in all organizational, developmental and […]

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Jasmina Nikolić

IT Manager

Jasmina is part of the Mercata team since February 2004. From the very beginning, she actively participated in the introduction and constant improvement of business applications, applications for field work by commercialists and business intelligence applications. She is in charge of the development and implementation of the IT strategy at the level of Mercata, the […]

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